Éclat
de Saveur
A pastry catalogue that answers the questions before the customer has to ask.
- Client
- Bella
- Industry
- Pastry / B2B Baking
- Services
- Strategy · UI/UX · Dev
- Timeline
- 4 Weeks (July 2026)
The starting
point.
Éclat de Saveur by Bella is a made-to-order haute pâtisserie atelier. Every piece is built around four house flavors - Vanilla Berry, Chocolate Dream, Caramel Kiss, and Kinderella - served as layer cakes, bento cakes, and cupcakes, alongside fully bespoke sweet tables for weddings, birthdays, and corporate events.
The atelier had built a following on Instagram but no home of its own. It needed a digital storefront that presented the range with the same care as the pastry itself, and turned casual interest into properly formed orders.
What needed
to change.
The problem was an unstructured order pipeline. Every enquiry arrived as an Instagram DM that started from zero. Customers could not see the flavors, the formats, the lead times, or a starting price without asking first, so the founder answered the same handful of questions dozens of times a week before a single order was confirmed.
The design challenge was to carry a delicate, editorial brand onto the web without letting the commercial rules get lost in it. The photography had to lead, but the constraints that protect an artisanal kitchen - 48-hour minimums, quote-only sweet tables, pickup versus delivery - had to be unmistakable before anyone reached out.
A clearer path
to action.
We designed and developed a three-part site: a homepage that establishes the craft, a Créations catalogue that lays out the four signature flavors across every format, and an Événements page dedicated to bespoke sweet tables. Three fixed birthday packs - S, M, and L, at 70€, 85€, and 110€ with stated contents - give first-time buyers an entry point that needs no custom quote.
Rather than bolt on a checkout the atelier could not staff, we shaped the site as a pre-qualification funnel. Lead times, pickup rules, and delivery terms are stated up front, an FAQ absorbs the recurring questions, and every path converges on a single action that opens a conversation already carrying the flavor, the format, and the date.
Thoughtful details.
A simpler next step.
For a made-to-order craft business, the conversion win is not a shopping cart - it is the removal of ambiguity. Publishing lead times, fixed packs, and quote-only boundaries filters mismatched requests out before they cost the founder time. Art direction earns the premium; structure closes the sale.
